Mr. Prou Sythan is the Chief Executive Officer of Forte Life Assurance, one of Cambodia’s leading life insurers, and are cognized leader in Asia’s insurance sector. His career reflects a distinctive journey across public service, law, distribution, and executive leadership—shaped by resilience, adaptability, continuous learning, and a strong commitment to expanding financial protection in Cambodia and the region.
Since 2012, he has played a pioneering role in Cambodia’s life insurance industry, contributing to the launch of the country’s first international life insurer, the development of major bancassurance partnerships, and the creation ofnew distribution models. Appointed CEO of Forte Life in 2023, he is leading the Company’s transformation into a sustainable, customer-focused life insurer, accelerating growth and advancing financial inclusion through innovative products and strategic partnerships.
Beyond his executive role, Sythan regularly speaks, writes, and contributes to leading international and regional platforms, including OECD–ADBI, Qorus, the East Asian Insurance Congress, LAWASIA, Insurance Asia, and the International Bar Association. Through these engagements and advisory roles, he shares practical perspectives on insurance development, financial inclusion, distribution innovation, governance, and emerging-market growth.
Sythan holds two master’s degrees in international business and financial law from King’s College London andYokohama National University, where he has also been featured in alumni publications. He has completed executive education at Ivey Business School and Melbourne Business School. His leadership has been recognized through several honors, including Asia Insurance Review’s Young Leader of the Year, Asian Legal Business 40 Under40, and the Medal of National Merit of the Kingdom of Cambodia.
Mr. Hong Bunhour is the Chief Finance Officer, bringing over 20 years of experience in the insurance industry. He plays a central role in driving operational integration and financial discipline across the organization.
A transformational and execution-focused leader, Bunhour has built a strong track record since joining Forte in 2006. He progressed through key leadership roles and was instrumental in establishing Forte Micro Insurance, as well as its successful transformation into Forte Life Assurance in 2019.
Bunhour holds an MBA from Norton University, a Bachelor’s degree in Accounting from the National University of Management, and diplomas in CambodianBusiness Law and Tax from CamEd Business School. He is currently pursuing an ACCA qualification.
Mr. Lim Lyhour is the Chief Business Officer for Affinity & MFIs at Forte Life Assurance, bringing over 20 years of distribution experience across the life insurance andFMCG sectors. He has a proven track record in building high-performing channels, with deep expertise in bancassurance, partnerships, and business performance.
Lyhour plays a critical role in shaping Forte Life’s growth strategy by expanding affinity and microfinance partnerships, unlocking new customer segments, and accelerating market penetration.
Prior to joining Forte Life, he held senior leadership roles at AIA Cambodia and Manulife Cambodia, where he built and scaled high-impact bancassurance models from inception.
Ms. Ear Yengkeang is the Head of Employee Benefits at Forte Life Assurance, bringing more than 11 years of experience in the life insurance industry, including eight years specializing in corporate business. She plays a key role in driving the growth of the group business segment, strengthening Forte Life’s position in the corporate market.
Since joining Forte Life in 2019, Yengkeang has accelerated group term life growth and enhanced client experiences across corporates, NGOs, and institutional partners. She is recognized for building sustainable partnerships and delivering tailored employee benefit solutions.
Yengkeang holds a Master’s degree inBusiness Management from the National University of Management.
Ms. Vou Vichra is the Head of Bancassurance at Forte Life Assurance, bringing extensive experience in insurance partnerships and distribution strategy. She plays a key role in driving bancassurance growth by strengthening strategic alliances with financial institutions and expanding customer reach.
Recognized for building high-performing teams, Vichra has a proven track record of developing bancassurance channels from the ground up. Prior to joining ForteLife, she spent seven years at Manulife leading partnerships with major institutions like ANZ Royal Bank and ABA Bank, earning the prestigious Star ofExcellence Award.
She has also served as a growth consultant, coach, and trainer.
