Prou Sythan is the Chief Executive Officer of Forte Life Assurance
Mr Sythan is among the few Cambodian senior leaders who pioneered life insurance in 2012 when he joined Manulife Cambodia as the Chief Legal & Compliance Officer and later becoming the Chief Partnership Distribution Officer. He is a familiar face in the financial services community for his active involvement in giving sensible input to new regulations and bringing public awareness towards insurance. He has been steadfastly committed to the growth of the insurance industry, serving as Chairman of the Education Committee for the Insurance Association of Cambodia.
Mr Sythan holds an Executive Master of Laws (Executive LLM) from King’s College London, UK. He also holds a Master of International and Business Law from Yokohama National University, Japan. He was awarded the Young Leader of the Year award from Asia Insurance Review and 40 Under 40 for Asia’s Outstanding Legal Professionals from Asian Legal Business. In 2020, he received a Royal Order of the Kingdom (Mohasena – Grand Officer) from the King of Cambodia.
Bunhour Hong is Chief Finance Officer and Corporate Secretary of Forte Life Assurance.
With over 16 years’ experience in the insurance industry, Bunhour currently oversees Finance & Accounting, HR & Admin, IT & Management Information Systems and Actuary & Investment areas of the business. His career with Forte started in 2006, where he rose up the ranks from Admin Assistant to being promoted in various management positions in Finance & Accounting, before joining the core team in setting up Forte Micro Insurance, as Head of Finance, HR & Admin. Bunhour played a key role in setting up Forte Life Assurance when it was upgraded from the Micro Insurance business in 2019.
Bunhour holds an Master degree in business administration from Norton University, and Bachelor degree in Accounting from National University of Management (NUM), as well as diplomas in Cambodian Business Law and Cambodian Tax from CamEd Business School. He is currently pursuing ACCA Qualification.
Sopheak Cheab is Chief Partnership Officer of Forte Life Assurance. Sopheak has played an instrumental role in the life insurance industry in Cambodia since its inception in 2012. He joined Forte in 2019 and is responsible for driving the business by formulating and building solid distribution channels matched to local needs, including, individual, families, companies, NGOs, employee, management through types of distribution channels, agency sales, group term life, bancassurance, digital as well as other sources of potential partners.
Prior to joining Forte, Sopheak led group business distribution and agency sales at Manulife. Sopheak has had over 15 years’ senior management experience across insurance, financial services, education, consultancy and real estate industries. He holds an MBA degree and also currently a Country Partner with FasterCapital, an online incubator and start-up accelerator.
Ly Samnang is the Head of Operations at Forte Life Assurance.
Samnang is a pioneering senior leader who joined Prudential (Cambodia) in 2012 and AIA (Cambodia) in 2016. Under his leadership, he built up a strong operational efficiency from scratch to stability. He also has a strong commitment to deliver a great customer experience for Cambodians.
Prior to joining life insurance, he began his career as a medical doctor for two years, followed by three years as an assistant manager at Walgreens Pharmacy (USA). In 2012, he joined Prudential (Cambodia) as a manager for almost five years (two years in Vietnam Ho Chi Minh & Hanoi and three years in Cambodia), focusing on life operations and product development. Afterwards, in 2016, he moved to AIA (Cambodia) and spent seven years as the Head of New Business, Underwriting and Claims. He also spent several months working at AIA Malaysia before returning to Cambodia. Under his keen leadership at AIA, operations have been improved significantly and provided great customer-centricity.
During his journey, he has gained many experiences with various companies and countries, such as USA, Vietnam, Malaysia and Cambodia. In addition, he holds a medical doctor degree and a business degree. Moreover, he was certified as a Chief of Underwriting and Chief of Claims in 2017 from Singapore and Hong Kong.
Lim Lyhour is the Chief Agency Officer of Forte Life Assurance
Lyhour has a solid experience in distribution for 21 years: nearly 10 years in life insurance sector and more than 10 years in FMCG, tobacco, and reading books. Prior to joining Forte Life Assurance, he was the Head of Strategic Planning & Business Performance in partnership distribution of AIA Cambodia. Lyhour had provided a strategic support for all channels, particularly Cambodia Public Bank and Prince Bank, and he had also driven and led the Cambodia Post business – streamlining the engagement of both internal and external stakeholders. Prior to that, Lyhour was the Senior Director of Bancassurance Sales at Manulife Cambodia. He led partnership with Sathapana Bank from scratch, and the bank became the top bancassurance in 2020 & 2021. He had built a strong relationship with the bank partner and key employees, and he had built his team from 1 to more than 200 within 5 years of operations. Before moving to Bancassurance department, Lyhour worked in Agency Department – leading partnership with Wing Specialized Bank and in charge of Group Life & Satellite Office for nearly 2 years.
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